The Kent Senior Activity Center
600 E Smith Street in Kent, Washington
The Kent Senior Activity Center began a transition in 1993, reinventing itself to focus on serving maturing adults. This includes the new generation of retirees who refuse to be called “seniors.” Featured are:
Outdoor Adventure, Organized Team Sports, Fitness Center, Interactive Games
Day trips, Overnighters, Extended, Local, Regional
Computers, Exercise Classes, Art, Music, Dance, Poetry, Writing
In-house Deli & Café featuring homemade food, Blood Pressure Monitoring, Foot Care, Professional Personal Trainers, Dental Hygiene, Massage Therapy, Reflexology
Holiday Craft Market, Music & Art Showcase, Quarterly Luncheons
The 50+ Program also includes a unique marketing aspect involving:
Community Outreach to educate organizations regarding the benefits of the Kent 50+ Program in person and using mixed media and social media:
Civic, church, social, service, educational, business, special interests
Corporate Co-Sponsorship to provide win/win funding resources:
Housing, Finance, Service and Health organizations exchange fees for name recognition.
Creative Programming to include evenings/weekends for working clients:
Tuesday Evening Dances, Evening Fitness Center, Exercise class & Driving class, Weekend Bluegrass Jams, Evening Music & Art event
Corporate groups and/or individuals, retired and/or working clients, school groups, individuals 16 and older.
Many people teach a class, volunteer in a program or underwrite the cost of an event or service with altruistic purposes, not realizing that they are participating in this transition program. In the future, when these participants need services or want to join in an activity, their potential aversion to the stereotype “senior” status (about which they may have been in denial) could be a nonfactor because they have already been participating.
By marketing to demographics outside the traditional “senior” clientele, we are subtly inviting non-traditional participants to “help out,” thus providing a way for them to receive help when they might need it in a non-threatening way. So far, this transition has been very successful.